What is Your Employee Value Proposition?

Have you made the common mistake of hiring the person that can do the job but not establishing they WANT to do the job?  Understanding your Employee Value Proposition and your culture and aligning that to the candidates motivational triggers and goals will help with getting the fit right.

Employee Value Proposition (EVP) is the balance of the rewards and benefits that are received by employees in return for their performance at the workplace.  Having a clear EVP will help you to attract the best talent, reduce your hiring costs, increase the likelihood of retaining people, increase the likelihood of employees acting as advocates for your business, help build your employer brand, likely give you more flexibility with salaries, and can also be used to re-engage a disengaged workforce.

Key messages about your EVP:

  • IT SHOULD BE A CONSISTENT MESSAGE THROUGH OUT RECRUITMENT AND RETENTION STRAGEGIES
  • THERE WILL BE COMMON ELEMENTS ACROSS YOUR ORGANISATION, BUT EVP MAY VARY DEPENDING ON THE ROLE
  • YOUR EVP WILL SAY WHAT DIFFERENTIATES YOU IN THE MARKET PLACE
  • IT WILL HAVE UNIQUE OFFERINGS
  • IT NEEDS TO BE COMPELLING

Understanding your EVP and matching your organisational culture to an applicant will help you get the right motivational and cultural fit – i.e. do their goals and motivation align with the business, the environment and what you can offer staff.  Are they motivated, for example, by ongoing professional development and do you offer this?  Do they want to have the opportunity to influence change, do you offer this?  Do they want financial bonuses for performance and do you offer this?  Is the culture a fit – have you given the applicant an opportunity to experience it to see if it is a fit?  Understanding your EVP and using these things to motivate people to apply will help attract the best suited applicants.  Then looking to understanding their motivators through your screening process and matching them with what you can offer will help you appoint the best fit.

There are too many EVP items list, but some might include: gym memberships, flexible working hours, on-site parking, income protection, ongoing professional development, reward programs, staff surveys, flat management structures, career development opportunities, your organisation’s values and beliefs, your people, paid maternity leave, etc.

We can help you to develop and understand your EVP, and if we are recruiting for you we will want to understand this to enable us to find the best long term staffing solutions for your organisation.  Contact Trudy for more information, trudy@daviesstewart.com or 8238 8008.